Fashion Photography: Guide for the Inept

Observe the fashion of photography...

EXAMPLE #1: THE BAD GIRL

EXAMPLE #2: A BLONDE IN A BIKINI

EXAMPLE #3: THE BROODING MISFIT

EXAMPLE #4: THE PLAIN JANE

EXAMPLE #5: THE ARTSY TYPE

Now you may be getting the point... photographers and models are chosen to convey specific stereotypical looks for different fashion products. The goal in the end product (advertising) is to get the viewer to identify with the woman in the photo and want to be more like that...

And then run out and buy jeans, jewelry or whatever they happen to be selling.

Often they will throw in a semi-shaved ruggedly good looking male model in a clear effort to say... "Buy this and you will get a handsome man!"

And it works very easily because people are basically stupid and fall for it even when they know they're being pitched advertising.

Who is Patrizia?

FASHION - I just really like the smart way they did this advertising campaign... keeps the focus on the clothes, not the model's face.

Stayin' Alive

I have long thought that I should learn how to do CPR but never fancied giving the kiss of life to anyone. How awful is that? However here in the UK we have a new ad from The Heart Foundation which will enable even the most squeamish of us to do it.

Vinnie Jones plays the role of hard man and tells us all to not kiss the person (you just do that to the wife) and press on the sovereign to the tune of Stayin' Alive. BRILLIANT! This is such clever advertising. Take a look at the video on YouTube.

If Ghost Furniture Had a TV Ad This Would be It

I live in a forest, I paint vintage furniture and this how I would see a TV ad if I had produced it and could afford it. This French ad is for Nina l'Elixir by Nina Ricci. Florrie singing Sunday Girl is the icing on the cake. Take a look on You Tube you'll love it, promise.